About Hoodwink in the Media
Hoodwink's approach to commissioning contemporary public art in unexpected everyday locations generates significant interest from local, regional and national press. Our philosophy of placing artists in shopping centres, leisure centres, music venues and other public spaces challenges conventional ideas about where art belongs and who gets to experience it. This distinctive model consistently attracts media attention from arts journalists, local news outlets and cultural commentators interested in how public art can reach beyond traditional gallery audiences.
Our site-specific commissions and installations have featured in regional newspapers, arts publications, online cultural platforms and broadcast media. The novelty of encountering professional contemporary art in a shopping centre or leisure facility, combined with the quality of the artists we work with, creates natural news angles that resonate with journalists covering arts, culture and community stories. We work with established and emerging artists from across the UK, and the specificity of each commission—tailored to its location and audience—provides rich material for press coverage.
Types of Coverage We Generate
Our projects attract press interest at several key moments:
- Commission announcements introducing the artist and the project concept
- Installation and opening coverage documenting the work in situ
- Feature pieces exploring the broader context of public art and audience engagement
- Reviews and critical responses to completed installations
- Behind-the-scenes and artist interview content
Because our commissions take place in high-footfall public spaces rather than dedicated art venues, they generate interest not only from arts media but also from local news desks, lifestyle publications and community platforms. A contemporary art installation at a shopping centre or music venue is genuinely newsworthy—it's unusual, accessible and speaks to questions about culture, place and public life that extend well beyond specialist art circles.
Why Hoodwink Projects Matter to the Press
Journalists are drawn to our work because it challenges assumptions. The idea of commissioning serious contemporary artists to create site-specific work in leisure centres and shopping malls is inherently interesting. It raises questions about access to art, the role of public space, and how culture can be democratised. Our projects often feature in stories about regeneration, community engagement, cultural policy and the changing landscape of public life.
The artists we commission are selected for their ability to respond meaningfully to their specific locations and audiences. Whether it's a performance piece at a music venue, an installation responding to the architecture of a shopping centre, or a project engaging with the everyday rhythms of a leisure facility, each commission has genuine artistic substance and conceptual depth. This combination—serious contemporary art in unexpected places—is what makes our work compelling to cover.
Additionally, our projects often involve partnerships with local venues, councils and community organisations. These partnerships create multiple stakeholder perspectives and story angles, generating interest across different media sectors and audience demographics.
Our Press Practice
We issue press releases around key project milestones: commission announcements, artist selections, installation openings and project conclusions. These releases are designed to give journalists the information and context they need to cover our work effectively, whether they're writing for arts publications, local news outlets or cultural blogs. We provide background on the commissioning context, artist information, location details and project descriptions that help journalists understand what makes each commission distinctive.
We also work directly with press and media representatives who want to visit installations, interview artists or develop feature stories around our practice. We recognise that different outlets have different needs and timelines, and we're committed to supporting quality coverage across all media platforms.
Get in Touch
If you're a journalist, broadcaster, blogger or media professional interested in covering Hoodwink's work, we'd like to hear from you. Whether you want information about current or upcoming commissions, details about past projects, artist interviews, images or background on our commissioning philosophy, we're here to help.
We welcome enquiries from local and regional press, arts publications, online platforms, broadcast media and specialist cultural outlets. We can provide press releases, high-resolution images, artist statements, location information and artist contact details to support your coverage. If you'd like to arrange a site visit to an installation, interview an artist or discuss a feature story idea, please get in touch through our main contact channels.
Hoodwink is committed to making contemporary public art visible and accessible. We believe that press and media coverage plays a vital role in that mission, helping audiences discover art in the places they already visit and understand why public art matters.